Technology
DragonStarTM
DragonStarTM is our in-house, proprietary ad delivery technology providing tracking, reporting, and analytics to our advertising clients and distribution partners worldwide. Our proven technology platform guarantees maximum campaign impact and peace-of-mind, 99.99% uptime reliability, fault tolerant redundancy and immense scalability on an agnostic platform.
Notable DragonStarTM features:
- Developed by the same team that created the Mediaplex MOJO technology platform
- Fast, scalable and reliable ad serving technology
- Provides real time reporting
- Enables CPM, CPC and CPA media planning and buying
- Serves customized landing page for each publisher
- Provides automated campaign optimization algorithms
- Creative optimization
- Conversion rate analysis
- Landing page optimization